Branding Video – Startup Scratch
After meeting Bryan and Kim Kerrick at a Wildland Adventure meetup, we were awarded the contract to produce a branding film for their startup “Scratch Distillery”.
We didn’t have much time to work on this project so we decided to work on something basic authentic. Something that doesn’t require any narrative or technical pre and postproduction.
After first conversations the mission and goal of this project was clear, to show the audience that “Scratch Distillary” is a small Startup that wants to stay that size. An economic luxury boutique for all ages.
The next step was to understand the brand. For that purpose, we created a questionnaire over the years, something that serves as a guideline from preproduction to completion of the project.