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Scratch


Scratch Distillery

- Gin Equals Love -

 

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Scratch


Scratch Distillery

- Gin Equals Love -

 

 

 

 

Branding Video – Startup Scratch

 

After meeting Bryan and Kim Kerrick at a Wildland Adventure meetup, we were awarded the contract to produce a branding film for their startup “Scratch Distillery”.

We didn’t have much time to work on this project so we decided to work on something basic authentic. Something that doesn’t require any narrative or technical pre and postproduction.

After first conversations the mission and goal of this project was clear, to show the audience that “Scratch Distillary” is a small Startup that wants to stay that size. An economic luxury boutique for all ages.   

The next step was to understand the brand. For that purpose, we created a questionnaire over the years, something that serves as a guideline from preproduction to completion of the project. 

 

 

 

 

 

 

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"An economic luxury boutique for all ages"

 

 

 

 

 

 

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"An economic luxury boutique for all ages"

 

 

 

 

 

 

 

 

 

 

Concept

We had 2 people give interviews and tours, multiple people sitting in the background, recreated an actual party and additionally worked on a cinematic sequence. The goal was to produce enough content for multiple purposes like social media and websites. 

 

 

Music & Design

Music and Design are one of the foundations of every brand video. Colors decide about the atmosphere and music about the tone. All in all: Emotions. 

This time we decided to work with Liftboi, a german composer who is specified on atmospheric electronic music. Calm, subtle and majestic. It only improves the film but does not distract the viewer.  

 

 

 

 

 

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